Putting the Social back into Social Media

25th November 2020 10:30 - 11:15

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Ellie Rees

1. Collaboration
Networking is important to help businesses grow, in terms of online, collaborations can help expand your audience and reach. One main reason to collaborate is to introduce your business to a whole new set of people. Social media is all about collaboration whether that be working with social influencers, bloggers, other local businesses, events etc. Find out how to get the most out of your online collaboration’s, how to pitch for collaborations and how to cross-promote with another brand.

2. Engagement
Social media has become a fundamental platform to increase brand awareness and create a strong business presence. The meaning of the word ‘social’ itself suggests there is a conversational element and is part of a two-way process. Social media engagement is the new marketing tool all businesses need to buy into.

3. Content
Quality content is key, social media content is an integral part of any marketing strategy. We’ll be looking into the 5 key objectives of any piece of content. By focusing on sharing quality content, a business can achieve much greater things.

4. Video
Video is the best type of content to help you engage, entertain and inform your audience. From video posts, live streams, IGTV, YouTube, Instagram Stories and more. This section will be a mini masterclass on how to use video more effectively in your marketing strategy.