Facebook advertising – creating the customer journey


30th April 2020 11:30 - 12:15

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James Lane

In this session, James will focus on Facebook advertising by demonstrating how to turn a potential cold client into a lead. James will help you understand how to set up an effective sales funnel, starting from creative content into capturing a hot lead. The end-to-end cycle to getting Facebook adverts to work for you – by tracking this behaviour we can start to explore patterns in behaviour, intent and therefore conversion.