The Americans do it in their sleep and the British shy away from it. Self-promotion doesn’t come naturally to most, but if you don’t tell anyone how good you are, who will? Opening your shop, setting up the website and bunging leaflets through doors is only the first part of a long process. You need to find your customers, tell then you’re there and then keep on reminding them of it. You need to beat them into submission until they become your lifelong and trusted customer base!
In this short presentation, Ian will hold your hand* and guide you through the process of finding your voice, finding your customers and then finding yourself running a successful business.
*due to insurance purposes, he won’t actually hold your hand