Unless you’ve been living under a rock for the past few years, you can’t have failed to notice that video is everywhere. From social media, to video billboards, point of sale promotions, online streaming services, not forgetting the traditional media of TV and cinema.
The world has changed, and it is predicted that by 2019, video content will be the driving factor behind 85% of search traffic.
In this talk, Mark takes a look at how marketing has been revolutionised by video, and how to get the best from the various different mediums available.
– The Social Landscape – Video marketing opportunities available via Facebook, Instagram, Snapchat, YouTube etc.
– Getting it right – What makes people engage, share and how can I get it working for my business?
– The Influencer Strategy – If you’re the expert in your field, show people!
– TV Advertising – How it’s now within reach of smaller businesses and the ability to target specific households, with little wastage.